Air Canada’s Pan-Canadian Interactive concert

Executed by J. Walter Thompson Canada, this event brought together 24 musicians from the eight symphony orchestras nationwide to create the first ever Pan-Canadian Interactive concert.

Spectators are invited to be the “Maestro for a Day”. Essentially by selecting different musicians on a touch screen, the participant designs a personalized symphonic arrangement and the result appears on the surrounding screens.

Lamajeure’s Sylvain Lefebvre recorded and mixed the sound for the project.

Air Canada is a proud sponsor of the Canadian symphony orchestra.


ISDN Numbers


APT-X Line 1 / Telos 1

514.871.1350 + 514.871.1365

APT-X Line 2 / Telos 2

514.871.2399 + 514.871.8244

Learn more about ISDN ►